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What’s Sonido Ambiente?
Since 2010, Sonido Ambiente invites different musicians from Argentina and Uruguay to play a live song in a public location. A camera records the situation and then can be seen as an Episode in www.sonidoambiente.tv and through our YouTube Channel www.youtube.com/sonidoambiente.tv
The goal is to faithfully portray the unrepeatable of the live song to enjoy it unedited and in real time. Witnesses, which have become public without prior notice, the unexpected and even the ambient sound, create unique versions of the songs. The Episodes are made in HD video and live sound is taken with portable professional recording equipment to achieve a high quality audio without losing the warmth of the live take. Each Episode shows the intervention of an urban space where both the music and the context are the protagonists.
The objetive at IDEAME
The goal for this project in IDEAME is to produce 6 new episodes of Sonido Ambiente that would not only spread 6 new groups or solo artist, but also to keep the node information on this community through the internet viralization and expansiveness. If someone enters the site to see a new episode he’ll also have access to the 30 episodes already produced, and over 80 videos from other sections that portray the independent music scene. That is more than 100 musical events outside the mainstream circuit, and the idea is to keep growing. By collaborating with the project, Idea.Me users or "producers" not only help fund the new 6 episodes but also new artists are spreading throughout Latin America.
More information about Sonido Ambiente
The project began as a TV pilot, but we decided to premiere it on the internet because the goal is to spread the work of the musicians.
In these years some TV channels were interested in the project and some brands wanted to sponsor the site but in general the proposals would made us change our aesthetic cut, carrying the same concept to mainstream musicians. We didnt accept.
We wanna work with the music that emerges from our city, our country and our continent, inspired by its quality and identity. There is a new music scene: independent and self-produced. The goal of Sonido Ambiente is to present these new musicians and their works.
In this year and a half, many factors led to the independent music scene to gather, to create community sense. Sonido Ambiente worked as a communication media in the emerging music scene, not only through the Episodes but also connecting the scene with his audience producing live shows and spreading the news.
On Facebook, more than eight thousand followers access daily to our agenda of recommendations and receive information about new musicians (events, content, news).
Thanks for your support!